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Allen Gould was a non-nonsense individual with a drive to succeed and lived by the creed "Do it Now". This strength of character coupled with his passion for business established Allen as a successful entrepreneur. He was determined and relentless, but people always trusted him because of his honest and forthright approach. Allen began investing their modest savings in the stock market. He began studying the market and researched not only stocks, but money managers very carefully. He guided a cadre of family members and smaller investors through the tricky waters of the investment world. He never received any monetary compensation for his advice, only the satisfaction of passing on his recipe for financial success. Those that followed him came to rely on his sound advice and appreciated his genuine interest as well as the financial rewards.

The Allen and Milli Gould Family Foundation was formed in 1981 in order to sponsor community projects. The foundation has provided donations to various causes in Hamilton and Toronto. Today the foundation contributes a generous gift to the Michael G. DeGroote School of Business at McMaster University, a gift that symbolizes Allen Gould's entrepreneurial spirit as well as his benevolence.

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